CEO Is Derailing Your Communication Plan for a Change Initiative? Ask Madeleine

February 1, 2025 Madeleine Homan Blanchard

Dear Madeleine,

I work in communications in a multi-national, publicly owned company. I report to our CHRO with a dotted line to marketing. My job is to make sure our messaging is consistent across all our countries.

Our CEO and his executive team recently rolled out a complex strategic vision for the next five years, which included a small but significant reorganization and some new plans. I created the initial coms plan, which my boss took to the executive team. They made a few tweaks and signed off on it. I was so proud of the plan—I used research about change management to create it.

The big vision and the plans were announced at a town hall meeting. It went fine. Some people were freaked out, but that was to be expected. The next week I delivered the follow-up script and deck to the executive team for the FAQ meeting that had been scheduled, only to be told it had been canceled and that I should reschedule it for a month out. I complied, only to have it canceled again. I asked what date might work and got crickets. I have had it on my 1×1 agenda every week, but my boss cancels often as there are always more pressing issues. In the meantime, the entire coms plan is now a full quarter behind. In my last meeting with my boss, he informed me that the CEO doesn’t really see what he is trying to make happen as a “change” and doesn’t see the need to continue focusing on it. Our CEO apparently said, “If we keep talking about it, it will just encourage people to complain more. I want people to just get on with it.”

I get multiple emails a day from department heads asking when the FAQs are going to be ready, along with other questions I don’t have answers to. It is not my place to send anything without my boss’s say so. I feel completely helpless to influence what is looking to me like a train headed off a cliff.

I have been working in companies long enough to know anything that’s different from the status quo is a change, and change needs to be managed carefully and supported with lots of information and conversation. How can I influence my boss to influence the CEO? I am so frustrated.

Helpless

_______________________________________________________________________________

Dear Helpless

Yours is not the first CEO to be a technically brilliant, gifted strategist who is utterly clueless about how humans operate. Nor is he the first who fails to listen to the people hired to help them accomplish their goals. Is it ego? Self-regard? Hubris? Who knows?

Your CHRO should know better than to allow what is certainly a huge change to go unmanaged. I hate to say it, but it is on his head if the whole thing flops miserably. Cold comfort, I know. But you did your job. You created the plan—it really is not your fault if it is ignored.

You must ask yourself what is within your control here. What if you were to suggest creating a site on the company’s intranet in which you can post the FAQs? Perhaps you could create an email address where people can send questions, just so you can show your boss that the problem is escalating. Instead of waiting for a 1×1, email him to suggest these things, and let him know that unless you hear otherwise, you will go ahead. That way, you take care of people who need answers and you have covered your tail in case your CEO gets upset. There is a good chance he won’t even notice.

Part of me wants to suggest that you write a letter to your CEO explaining that sharing suggestions for what he can do to vastly improve the chances that his people will “get on with it”. But I know in my heart that it will probably not result in anything positive for you. If you thought it had a chance of working, you would have already done that. Continue to surface the issue with your own boss until he tells you to stop. Maybe you could send him a letter outlining the best practices, with supporting research and statistics making the case that he could use with the CEO. But you must guard against being too attached to an outcome.

I am sure you have plenty of other work to do, so figure out what you can do without burning a bridge and let it go. If you continue to nurse your disappointment, it will only end up hurting you.

You might, of course, consider finding work at a company where the leadership is better and you think you can make an impact. There are some decent leaders out there—just not very many.

You can’t take it to heart when people in power refuse to listen to reason. Just do your best. That’s all you can do. Chalk it up to experience, try to find the humor, and move on.

Love, Madeleine

About Madeleine

Madeleine Homan Blanchard is a master certified coach, author, speaker, and cofounder of Blanchard Coaching Services as well as a key facilitator of Blanchard’s Leadership Coach Certification courseMadeleine’s Advice for the Well Intentioned Manager is a regular Saturday feature for a very select group: well intentioned managers. Leadership is hard—and the more you care, the harder it gets. Join us here each week for insight, resources, and conversation.

Got a question for Madeleine? Email Madeleine and look for your response soon. Please be advised that although she will do her best, Madeleine cannot respond to each letter personally. Letters will be edited for clarity and length.

About the Author

Madeleine Homan Blanchard

Madeleine Homan Blanchard is a Master Certified Coach and cofounder of Blanchard Coaching Services. She is coauthor of Blanchard’s Coaching Essentials training program, and several books including Leverage Your Best, Ditch the Rest, Coaching in Organizations, and Coaching for Leadership.

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