Grow Your Leadership Coaching Practice: How to Add Value with Solid Expertise

July 10, 2025

As a leadership coach, you’ve dedicated your career to helping others grow. But what about your own growth?

Building a thriving leadership coaching business takes more than excellent coaching skills and a passion for people. It requires you to step back, assess your abilities with fresh eyes, and make intentional choices about how to build your own knowledge of best leadership practices. This is a journey of strategy as much as service, and like any good journey, it starts with a clear understanding of where you are.

Reflect Before You Scale

One of the biggest traps coaches fall into is believing that being a good coach and having leadership experience is enough. It isn’t. If you aren’t an expert at helping leaders solve every problem that comes across their desk, you won’t have the authority sought by accomplished clients.

That’s why the first step in growing your confidence and your practice isn’t reaching outward; it’s looking inward.

Ask yourself:

·       Am I fully current with how organizations are leveraging coaching today?

·       Do I have solid answers for sponsors who seek my opinion about how coaching is different from training or even AI?

·       Can I speak fluently about topics such as servant leadership, self-determination theory, management skills, building trust, and Self-Determination Theory (SDT)?

These questions are just the tip of the iceberg. There is so much more to be considered.

A Tool to Help You Take Stock

To help, we’ve created the Coaching Business Growth Assessment, a short, insightful quiz designed to evaluate key areas of your leadership coaching practice. In just a few minutes, you’ll gain a clearer picture of your current strengths as well as potential gaps that may be keeping you from growing.

You’ll assess:

    • Your knowledge of the latest in leadership practices
    • The strength and clarity of your point of view about what makes a great leader
    • How you are showing up in the marketplace as a wise, well-informed coach
    • Your competence with the issues and language of leadership development in organizations

After completing the quiz you’ll receive a personalized summary, with observations and ideas tailored to your responses, to use as starting point for strategic change.

[Take the Quiz]

Growth Doesn’t Have to Mean Going It Alone

Whether you’re a solo practitioner or part of an internal coaching team, we believe you shouldn’t have to figure it all out by yourself. At Blanchard, we’ve supported hundreds of coaches as they’ve built leadership practices that are profitable, purpose-driven, and personally fulfilling. From proven content to practical support, our goal is to help you do more of what works and less of what doesn’t.

If you’re ready to invest in the next stage of your coaching journey, explore how our Blanchard Leadership Coach Certification and business tools can support you.

[Explore Certification & Resources]

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