The role of executive coaching in organizations is shifting. Once seen as a perk for senior leaders or a remedial tool for those struggling, coaching is increasingly recognized as a strategic driver of leadership performance.
In conversations I recently had with members of our Blanchard Coaching Services team, a clear picture emerged: coaching is no longer optional. When combined with leadership development training, coaching creates conditions where leaders don’t just learn concepts—they live them in real time, under pressure, in moments that matter most.
Why Coaching? Why Now?
The business landscape is challenging. The rate of change, the uncertainty, and the demands placed on leaders have never been higher.
Danielle Horras, coaching client solutions senior director, underscored the urgency of coaching in today’s business climate. “Organizations don’t have the luxury of waiting years for leaders to grow through experience alone. Coaching accelerates development. It equips leaders with tools and perspectives in the exact moments they need them.”
Blanchard senior executive coaches John Arnold and Anastasia Mizitova shared examples.
“Even seasoned leaders didn’t know what to do when the pandemic hit,” said John Arnold. “Hybrid work, remote teams, succession planning without visibility into people’s daily behavior—these challenges are not going away. Coaching is more important now than it’s ever been.”
Anastasia Mizitova provided a sobering data point: today, the average lifespan of an S&P 500 company is about 15 years, which is significantly lower than it was 10 years ago—in the range of 20 to 25 years, and down from over 60 years in the mid-20th century.
“The level of disruption is extraordinary,” she explained. “You can’t just push people into performance. Coaching is how you help them innovate, cope with stress, and connect across silos.”
The message is clear. Coaching ensures that leaders learn and apply new leadership skills effectively amid constant disruption.
The Blanchard Difference: Combining Coaching and Leadership Training
Many organizations treat coaching as a side activity, separate from leadership development programs. But, as the coaching team emphasizes, Blanchard has taken a different approach.
“Blanchard has invested in coaching from the very beginning,” Arnold told me. “They’ve built one of the best coaching services teams in the business, and it’s always supported by leadership training. That combination is what makes the approach so powerful.”
“What makes Blanchard unique is how we bring over 40 years of leadership research together with the human side of work,” said Horras. “It’s not just about hitting performance goals—it’s about building trust, connecting with people, and creating cultures where everyone can succeed.”
Together, these perspectives highlight a powerful truth: training gives leaders the what and the why, and coaching provides the how. When they are integrated, development becomes sustainable and cultural, not just instructional.
Making the Business Case: Coaching as a Strategic Imperative
For HR and L&D professionals, one of the biggest challenges is securing executive buy-in. How do you justify coaching in terms the C-suite will understand?
Arnold said he often asks senior executives, “What’s the risk of not doing this?” He reminds leaders that compared to the cost of turnover, failed strategies, and disengaged teams, “You can’t afford not to invest in coaching.”
Mizitova went further, challenging traditional boundaries around coaching. “It’s not some detached tool with special language—it’s real, practical, and directly connected to business outcomes. Leaders can blend coaching behaviors into everyday management.”
Horras emphasized linking coaching outcomes to what executives already care about. “When leaders see that coaching drives faster ramp-up, stronger retention, and higher engagement, it shifts from a nice-to-have to a business necessity. The case becomes clear when you tie coaching to existing metrics.”
Measuring Impact: From Sessions to Strategy
One area that often creates tension is measurement. How do you prove the ROI of coaching?
Arnold distinguished between two dimensions: people performance and financial performance. “If coaching isn’t part of the company’s strategic plan, it’s the first thing cut. But when tied to people performance objectives—like engagement or readiness—it’s indispensable.”
Mizitova pushes back on the idea of measuring isolated tools. “You shouldn’t try to measure the value of individual coaching sessions. Instead, look at the bigger picture—building a culture of empathy, trust, and support—and how coaching is part of that consistent effort. You’ll see a huge shift in overall company success.”
Horras takes a pragmatic approach: “Start with the metrics your organization already tracks, such as retention, time-to-productivity, engagement. Then align coaching goals under those measures. The impact is clear and relevant.”
In other words, coaching’s true ROI is best seen at the organizational level, not at the session level. The impact shows up in improved culture, better retention, stronger engagement, and, ultimately, financial results.
Scaling Coaching: From Individuals to Culture
How can organizations scale coaching without losing its effectiveness?
Arnold challenged the assumption that coaching is only one-to-one. “When managers, HR partners, and 360-degree feedback are part of the process, the influence spreads across dozens of people. Coaching conversations ripple outward.”
Mizitova pointed to the role of technology and AI in making coaching more personal at scale. “AI is enabling scalability in delivering the right support at the right moment, based on real data.”
Horras emphasized culture. “Scalability comes when leaders at every level learn coaching skills. This creates a coaching culture where support and development aren’t dependent on one-on-one engagements but infused throughout the organization.”
Together, the Blanchard coaching team emphasized that scalable coaching is about creating a system of support—one where coaching is a skill, a mindset, and a cultural norm reinforced by leadership development training at every level.
Conclusion: Coaching + Training = Lasting Performance
Reflecting on these conversations, my takeaways are:
· Leadership training provides the frameworks, skills, and research-backed models leaders need.
· Coaching ensures those frameworks come alive in day-to-day leadership, turning theory into practice.
Mizitova captured it best when she described coaching as the “glue” that holds learning and leadership together.
Arnold reminded me that leadership development must be part of a company’s long-term strategic plan, supported at the highest levels.
And Horras reinforced that when coaching aligns with business priorities, it accelerates results and strengthens the case for continued investment.
Put simply, training teaches leaders what to do and coaching helps them actually do it, consistently and effectively, in the moments that matter most.
In an era defined by rapid change, uncertainty, and rising expectations, organizations can’t afford to separate the two. The combination of coaching and leadership development is not just helpful—it is a strategic imperative.
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Would you like to learn more about including coaching strategies in your leadership development initiatives? Join us for a free webinar!
From Insight to Impact: Elevating Performance Through Executive Coaching
Wednesday, October 22, 2025
In today’s fast-moving business environment, leaders face complex challenges: engaging widespread teams, navigating change, and delivering results under pressure. Traditional training can provide a great foundation, but that doesn’t always fulfill the need for personalized, just-in-time support that equips leaders to perform at their best.
That’s where executive coaching comes in. It’s an additional strategic resource for building resilient, emotionally intelligent leaders who can guide organizations through uncertainty.
In this interactive 60-minute webinar, you’ll learn how coaching can be a complementary addition to your leadership development toolkit that creates measurable impact.
What You’ll Explore
Blanchard coaching experts will present on:
· Why Coaching, Why Now: The trends driving demand for personalized leadership support
· The Blanchard Coaching Approach: What makes our model scalable, effective, and evidence-based
· Building the Business Case: How to align coaching with strategic goals and secure executive buy-in
· ROI and Strategic Benefits: Data-backed results that prove coaching is a performance strategy, not just a development tool
· Coaching in Action: Real-world success stories and lessons learned from leaders like yours
Who Should Attend?
This webinar is designed for HR, learning, talent, and organizational development professionals—and also C-suite executives—who want to strengthen leadership pipelines, improve retention, and bring scalable coaching solutions to their organizations.
Bonus for Attendees
Everyone who registers will receive a Business Case for Coaching Toolkit, featuring a checklist, ROI metrics, and sample talking points to use with your executive team.
Don’t miss this opportunity to discover how coaching helps leaders grow. Because when leaders grow, organizations thrive.
About the Author
More Content by David Witt
