Dear Intern,
What do today’s interns want out of a summer internship? My company—like many others—hosts six to eight summer interns every year. I’ve been participating in the program for over fifteen years and during that time I’ve had one, two, or sometimes three interns working for several weeks in our marketing department. It’s been a good experience, and I think the interns have learned something along the way.
I’ve always tried to create an experience that does four things:
- Provides each intern with a project they can call their own and refer to on their résumé
- Gives them a chance to work together with other interns both in our department and across other departments
- Introduces them to corporate culture through regular employee training or all-hands meetings, for example
- Includes very proactive management, with high levels of direction and support from me as needed
I’ve received good feedback from the interns I’ve worked with using this approach, but I’m afraid I may be stuck with an old-fashioned sense of what an internship should look like. (Full disclosure: I’m in my early 60s.)
Could you give me some feedback on what interns are looking for these days? Where am I on track, and where do I possibly need some fresh thinking? I’d appreciate your viewpoint.
Thanks,
Always Learning
____________________________________________________________________________________
Dear Always Learning,
Thank you for reaching out! It’s amazing to see how much effort you put into the internship program in your marketing department. You clearly value your interns and the experience you want to create for them.
Centering interns’ experience around a project they can call their own is such a great way to get them involved and keep them motivated! Speaking from experience, I believe interns want something hands-on and fulfilling. For example, I love supporting other people, so Blanchard granted me a multitude of projects that allowed me to put my passion into practice. My only feedback for you would be to ensure each intern’s project caters to their specific professional journey. They are more likely to feel valued when their contributions are aligned with their strengths, goals, and interests. Interns are excited about and proud of their work!
You can also help your interns feel valued by seeking updates about their projects and asking how you can support them. And when they reach an obstacle (because that will happen), help support and problem-solve to get them back on track. Making them feel like an asset to the company is a great way to build up their confidence in a corporate setting and help them stay motivated.
If your interns are anything like me, they are likely worried about the next ten steps in their career. Interns want to help the company, but the experience they gain is also a driver. As you mentioned in your first point, the résumé they are trying to build is very important. An internship often is the first corporate experience someone will have. Helping your interns build their résumé with something they are enthusiastic about will improve their luck during future interviews—and increase the likelihood that they will want to continue working for your company!
I love how you encourage your interns to network and collaborate with one another! Frustration and confusion are part of the learning process, so letting them get acquainted is an amazing way to embed a support system within the company. Also, having them explore other departments is a great idea! Allowing them to see what their peers are doing and possibly assist them establishes those relationships and helps them adapt to the corporate setting.
Going off that, exposing interns to the corporate culture is such an important process. I’m glad you actively introduce them to it, because I think it’s often assumed that Gen Z is opposed to traditional corporate culture. While there are certainly aspects we seek to change, we also respect the systems in place and want to learn how to facilitate change from within them. Sometimes this means giving us opportunities to go all in! I would just make completely sure your interns feel supported during these new experiences. For instance, you might provide them with low-stakes opportunities to spend time with high performers in your department. Your interns might feel uncomfortable or nervous at first, but with your encouragement these kinds of meetings can be a great learning and networking opportunity for them!
High support and high guidance are so important! As interns (and people in general) are introduced to a brand-new set of tasks, they can sometimes get lost or discouraged. Providing guidance during this season is key for a productive environment and experience. It’s great if your interns are highly motivated, but it’s not a deal-breaker if they aren’t. A rough patch of confusion and low confidence is bound to happen, but usually people can work past it. Encouraging open communication without fear of punishment is crucial in this regard. How can someone help if they aren’t aware that something is wrong?
All this to say, I think your “old-fashioned” approach is still valid! If you want to level-up your internship program, my best advice would be to meet your interns where they are—from the beginning to the end of the program. Start by setting expectations about what the experience is going to be like, making sure to consider their personal strengths, goals, and interests. Wrap up the program by asking for candid feedback about their experience. These practices will ensure that your internship program is always evolving to meet the needs of the next round of interns!
It’s great that you and your company recognize the importance of the internship experience. The effort you are putting into the program is outstanding and sets a great example for your interns. Thank you again for reaching out and valuing their experience!
Best wishes,
Addison the Intern
Editor’s Note: While Madeleine enjoys a well-deserved summer break for the next several weeks, instead of “Ask Madeleine,” we will “Ask the Intern.” We will field questions like yours and present ideas and solutions from several of our Blanchard interns and their peers in other companies.
This week’s response is from Addison Dixon, Producer Intern for Blanchard Institute.
